Discount Line to Watch For: Jason Wu for Target

As we all know, only a select few determined and (probably) tough fashionistas actually nabbed anything from the Versace for H&M line in Fall. The day the line was released, a news broadcaster on NPR radio commented on how H&M employees had to hand out wristbands and numbered tickets because of the amount of people waiting to bust through the doors to snatch a piece of Versace gold. Most stores sold out within the day. And the Missoni for Target line wasn’t much better. I breezed into my local Target only a few days into the release of the Missoni line to find nothing but a few infant items that the employees had placed on the Women’s displays in a desperate attempt to keep the racks from looking barren.

Maybe, this one’ll be different. You may remember First Lady Obama’s gown Inaugural Ball, the one she wore as she danced with the President to Beyonce’s rendition of At Last. If you don’t, here’s a refresher. Well, that gorgeously poofy dress was designed by Jason Wu, a now 29 year old Parsons alum whos designs are known for being “fuss-free” but still striking and chic. On February 5th, he will be releasing a ready to wear line with Target that promises to capture the simplicity and chicness of his designs with a much lower price tag. In fact, prices will be decently gentle on your wallet, ranging from $19.99 to $59.99.  The line will include accessories, like bags and scarves.

Click here to see Target’s page on the upcoming line. They don’t offer much more that a few glimpses as of now, but it does wet your palette. Personally, it an not into printed shirt-dresses unless the prints are something crazy, like cats, but we’ll have to wait and see what Mr. Wu has up his sleeves. Mark your calenders. This line will only be available online and in stores from Feb. 5th to March 6th, 2012. I’d recommend getting there early!

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